DENZA AUTO SHOW 2022
2022腾势车站
展台设计 / 2022 / HIVE FUN DESIGN
Project Description

提取LOGO造型,采用核心筒建筑结构,勾勒弧形元素,创造温暖环抱环境体验,用光营造层次感,增强探索乐趣


展台整体空间设计采用核心筒的建筑结构,将腾势LOGO的“兼容并蓄”“对自然、可持续性的拥抱”的精神理念灌注其中;大面积木纹材质、弧形元素的应用,让空间视觉给人带来更舒适的感受。

设计关注的不止是设计本身,更在于空间中的用户体验,带给人们惬意与美的参观体验。

进入展台中心,屏幕及座椅、楼梯形成环绕展示,座椅处安置USB充电接口,方便参观者休息使用。


设计让空间使用者和参与者都感到舒适的空间动线,在开放的环境里悦享腾势汽车的设计与品质。

参观者可以体验腾势汽车的舒适驾驶体验,以及发动机的设计展示后场中心顶部设计软膜天花,与屏幕结合,展示重点车型。


2F精心设计的洽谈区,除了温馨舒适外,更给来访的客户带来视觉上的冲击,设计师选择以开放形式展现洽谈区的整体,将整个交流空间的现代气质展露无遗。


腾势展台使用的是模块化和环保材质,大幅度的提升了展台材料的重复利用率,减少了浪费,尽显环保意识,让人置身其中时刻感受到腾势“以人为本”的理念。

简约大气、集艺术感与科技感为一体,精心设计的布置格局带给了大家直击人心的新豪华美学感受,让独具特色的腾势展台更具有辨识度,成为本次车展中最引人关注的亮点展区之一,不断吸引众多观众进场体验、打卡。


Extracting the logo style and adopting the core barrel architectural structure, delineating curved elements to create a warm hug environment experience, using lighting to make sense of hierarchy, and enhancing the joy of exploration.

The overall spatial design of the booth adopts the core barrel architectural structure, infusing Tengshi's spirit of "inclusiveness" and "embracing nature and sustainability." Applying large-area wood grain material and curved elements makes the space visually more comfortable.

The design focuses on the design itself and the user experience in the space, bringing visitors a comfortable and beautiful visiting experience.

Entering the center of the booth, the screen, seats, and stairs form a surrounding display, and USB charging ports are installed at the headquarters for visitors to rest and use conveniently.

The design creates a comfortable space for users and participants to enjoy the design and quality of Tengshi cars in an open environment.

Visitors can experience the comfortable driving experience of Tengshi cars and the engine design display at the top of the rear center with a soft film ceiling and combined screen, displaying the focus model.

The carefully designed negotiation area on the 2F brings warmth and comfort and visually shocks visiting customers. The designer chose to show the overall negotiation area in an open form, revealing the modern atmosphere of the entire communication space.

The Tengshi booth uses modular and environmentally friendly materials, significantly improving the reuse rate of booth materials, reducing waste, highlighting environmental awareness, and allowing people always to feel Tengshi's "people-oriented" concept.

Simple and elegant, integrating artistry and technology, the carefully designed layout brings everyone a new sense of luxury aesthetics that strikes the heart, making Tengshi's unique booth more recognizable and one of the most eye-catching exhibition areas in this auto show, constantly attracting many visitors to experience and check-in.